Ideealistin ~ An interview the Dave Bruno

As promised on Tuesday I have another wonderful interview to share with you today. Once again Ideealistin has put together a great interview, this time with Dave Bruno of The 100 Thing Challenge.

You might remember back on January 13th my post consisted of a review of Dave’s book The 100 Thing Challenge and how my skepticism changed to enlightenment once I had read the book. Before this I had only seen snippets from other bloggers about this concept and I thought it was just a fad that would be expensive to retract when the novelty wore of for some of the over eager participants who plunged into the deep end at the drop of a hat. I dare say this was the case for some but as it turned out Dave’s Challenge went a little deeper than that and was only applied to his share of personal items in the household to which he was a merely one member.

Although I do not aspire to ever attempt the 100 Thing Challenge I found that what Dave aspired to and achieved was not all that different and carries much the same lessons as my own challenge has done for me.

The Interview

Dave, you decided to cut back on consuming after realising it’s not moving you closer to contentment but rather is a rat race. Was the cutting back an idea that formed slowly or did you have some kind of epiphany?

Dave Bruno: It definitely formed over time. For many years, I had wanted to live more simply than I actually did. So the idea of simplifying was there. But the decision to do the 100 Thing Challenge was a bit of an epiphany. It was a plan I thought up in one night and jumped right into.

Why did you have to do it in a challenge? Did you need a big bang? A starting point? A definite goal? A guideline? A name for it?

Dave Bruno: I cannot answer this question well. The idea just came to me. You have to understand, at the time I decided to do this, I only had maybe 50 people reading my website. This 100 Thing Challenge idea was personal. My way of resisting consumerism. I had no thoughts whatsoever that anyone would think it was interesting. It never ceases to amaze me that hundreds of thousands, even millions, of people around the world have heard of the 100 Thing Challenge and are fascinated by it. While I cannot quite comprehend that, perhaps the response to the 100 Thing Challenge is the most interesting thing about it. Consumerism, it seems, is very much on the minds of many people around the world.

Minimalism, abstinence, vegetarianism – do you have an explanation why we love to label our lifestyle choices so much (just as we like to have labels on things apparently …) and  whether this is a good or a bad thing?

Dave Bruno: This is an important question. Humans are purposeful. We long to do actions that are meaningful. We are unique among the creation in this manner. There are no other creatures that even come close to humans with regards to our longing for purpose. Why does a person practice abstinence? Simply so that she does not have sex? No. She has a reason behind it. Perhaps a health reason or a moral reason. She’s intentional. But I am troubled by some people who practice minimalism. For some minimalists, there is no purpose. Having few possessions is the end. Usually people who feel this way then use their minimalism for self-indulgence. They are unattached to possessions and so feel free to do whatever they want. Their purpose is themselves. I think that is a damaging philosophy.

My own view is that consumerism has replaced the human desire to accomplish meaningful things with an impulse to buy things. Thus, I am advocating simple living as a way to remember who we are. It’s not that we are meant to only have 100 things. It’s that we are meant to do meaningful actions. When we fill our lives up with possessions, we forget who we are. So minimalism is a way to see ourselves for who we are. But it is not an end. It is a path to living a more purposeful, less selfish, life.

100 was just a number you picked randomly (probably because it sounded good?) – where you aware that so many people would follow you, try to beat you or discuss, whether 100 was a good or a bad number?

Dave Bruno: Again, I didn’t think about what others would say. I didn’t want to be a hermit, so I didn’t pick 50. And 150 would have been too easy. So 100 seemed like the right number. I suppose, looking back, it is a good number to have picked. People like a nice round number.

The experiment wasn’t necessarily about balance but about exploring what’s possible in terms of doing without. What is harder,to reach and endure the extreme or to live and define the ever changing balance?

Dave Bruno: Here in America we live in a consumer culture. It is very easy to get stuff. It is hard to get rid of stuff. So it was difficult to purge my possessions. Once they were gone, though, it was relatively easy to live with less. That’s the big secret of the 100 Thing Challenge: It wasn’t that hard.

What was the best you got out of the experiment? What was bad? and what was probably totally unexpected?

Dave Bruno: There are two bests. First, living with less does produce freedom. It has allowed me more time and energy to pursue meaningful activities. That’s wonderful!

Perhaps the bad and the unexpected are the same. I’ve become more aware than ever how much consumerism has damaged many lives and the world. In our times, the relentless pursuit of stuff has destroyed families, who divorce and fight because of stuff! It has squandered tallent, as young professionals use their skills to make and sell stuff. And of course it has damaged the earth. When we’re busy buying our next toy, we don’t see these tragedies. When we slow down and become aware, there is some grief we must grieve.

Is there anything you thought you could do without and found out you couldn’t? And if yes, was it a problem for you to go one step back because it was hard to replace something or  hard to admit defeat?

Dave Bruno: I don’t have a hard time admitting defeat. Who hasn’t been wrong? And will I not be wrong again some day? Best to admit it and move on.

Anyway, I did replace my guitar after the challenge was over. I simply missed it. I’m not a musician, so it wasn’t horrible to live without a guitar for a year. But after the year was over, I decided I wanted music back in my life.

Also, I would like a new pair of shoes.

* * * * * * *

Once again I have to say what a great interview. Ideealistin asked some questions of Dave that, since reading the book, I really wanted answers to. I was particularly taken with this response from Dave ~ For some minimalists, there is no purpose. Having few possessions is the end. Usually people who feel this way then use their minimalism for self-indulgence. They are unattached to possessions and so feel free to do whatever they want. Their purpose is themselves. I think that is a damaging philosophy. ~ It is something I have suspected from the moment that I discovered this movement called minimalism. I dare say that although the majority genuinely care for the environment and quality of life for themselves and others there will alway be the few who see it as a way to be lazy, uncommitted and totally carefree. Although those traits my sound tempting to a degree there is usually a point where they can be taken too far and the participant just becomes a burden on society.

My deepest thanks go out to Ideealistin for the opportunity to post this interview on my blog and many thanks to Dave Bruno for allowing her to share his words with me.

Today’s Declutter Item

In an attempt to declutter his pocket of bulk my husband has worked his way through a few brands of wallet/bill folds over some years. This is one of the rejects that will be handed on to the thrift store. Hopefully the one he is using now is perfect.






Hubby's Old Bill Fold





Something I Am Grateful For Today

I am extremely grateful that I have had the opportunity to travel in my life. Whether overseas of within my own country it is a pleasure and a privilege to be able to see new places, meet new people and learn a little more about this wonderful planet on which we live.

It matters not how fast I go, I hurry faster when I’m slow

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  • Day 244 Cindy’s take on avoiding decluttering Recluttering A Guest Post by Cindy Bogard It’s bound to happen sometime; you’re going to have to break down and buy something. Before you do, consider these factors: Do I need […]
  • Day 214 Supply and Demand There is an election going on at the moment here in Australia. The politicians often jump on the environmental bandwagon to win votes. The issues they promise they are going to address […]
About Colleen Madsen

Colleen is the founder of 365 Less Things and lives in Newcastle, Australia.


  1. This is a great interview. I think that the one thing I got out of Dave’s idea was that we need to strip out the STUFF and get down to the necessities. Once we have done that we may then find that there are a few things that really have meaning to us (like his guitar) that we will place back in our lives. But we will do it because it really does matter to us and not because it was just something we could have. For me, my scrapbook and card making supplies really matter. I find great joy in making cards to give to people who matter to me. I find great joy in creating something with a specific person in mind. But I have found that there are a lot of supplies that I don’t need and have given away or sold a huge assortment of supplies. In a different way I have really pared down my wardrobe. Mine can now fit in half of a small closet. I found that I tend to find favorite things and wear them over and over. I also have very comfortable things I wear just around the house and things I wear when I go out in public. So I have rotate things and easily have no problem with not having to wash them so often and with being comfortable with myself and my clothes. I have a lot fewer clothes than I do scrapbook supplies.

    • That’s fantastic Deb. It sounds like you’re doing a great job of minimizing where it works for you and not where it doesn’t.

  2. It’s good to hear that Dave Bruno’s aim with the 100 Things Challenge is to enable people to find time and energy for a meaningful life. That IS what it should all be about! So happy to read this great interview, Colleen and Ideealistin.

  3. Thanks for the great interview. Dave Bruno has been inspirational ( along with you of course ) in helping me find my way with de-cluttering and minimising the detritus in my life. All kudos to you, many thanks.

  4. Excellent interview! I loved Dave’s view on minimalism for its own sake—truly a damaging and limiting philosophy. Thanks for posting this!

  5. Having read the book (thanks to Colleen having it passed onto me), its interesting to read how the concept has taken off and how it brought an extra sense of meaning to Dave’s life.

    It struck me reading this that decluttering is like the Getting Things Done methodology, except that with GTD, rather than declutting things you declutter your activities. I have been using GTD quite religously since going back to work full time after being on maternity leave because its a great way of keeping on top of everything you have to do. After using it for a while, I have noticed now though, that rather than just diving into activities, I now stop and think “is this the best use of my time?”. I’ve decided that I would rather spend time on my relationships that on housework, so they house isn’t as tidy as it used to be, but I get to spend more time with my daughter and I find the untidyness doesn’t bother me like it used to do.

    • I like your priorities, Isbella. It’s certainly easy to get caught up in the things are NOT the most important.